Tag Archives: Media education

Where Does Social Media Fit Into a Business Marketing Plan?

According to The Social Media Examiner’s recent Social Media Marketing Report, “The number-one advantage of social media marketing is generating exposure for the business, indicated by 85% of all marketers, followed by increasing traffic [to a website] (63%) and building new business partnerships (56%)”. With 65% of the marketers stating they are relatively new to…

Civility in the Media

In my forty years of broadcasting experience, I’ve fielded thousands of questions about my work; topics include covering news, anchoring programs, interviewing world leaders and celebrities, and yes, the glamor and excitement of it all. But I can’t remember anyone-whether on a street, in a classroom, or at a dinner party-ever questioning how news people…

What Is the Importance of Social Media Marketing?

In the world of technology communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent that an individual is merely a…